Skip to content 
If you are creating your online store, or need to give your business a new boost, take note of these suggestions.
Everything indicates that the growth of E-commerce is to continue trending upwards. That is why more and more companies are actively working to create online sales channels that allow them to grow in the midst of the pandemic and beyond. Also though, at the same time, prepare for what is to come.
The question is: how to stay competitive when more and more people and businesses use the internet to sell? And while there are different answers to that problem, appearing first in search results for search engines like Google is of huge importance to the solution.
5 SEO Keys To Rank Your Ecommerce Site On Google
SEO (Search Engine Optimization) is a set of actions aimed at improving the positioning of a site in the results list of Google and other search engines. With eCommerce, this means optimizing product pages so that they are relevant for the visitor as well as the search engines.
The points below detail the best way forward for those who have an eCommerce site and how to gain the best rank on Google.
-
Identify The Main Keywords
It is very important that you identify the main keywords for each product page and use them naturally in the title, the meta description, the descriptive text and the URL. It is also useful to include an ALT text within the images of your pages/posts.
Placing the keyword in your pages/posts is essential to tell search engines what the content is about, and to have any chance of appearing in the 1st page rank results.
Keep in mind that the keyword is not necessarily the name of your product. If your product name or brand doesn’t have adequate search volume, you can use a search term related to its function, or to the tasks your buyer persona can accomplish by using it.
Finding the right keywords is very important to position yourself correctly. Check out the post Keyword Research in SEO Copywriting for more information on how to find relevant keywords for your eCommerce.
-
Optimize Title And Meta Description Tags
Be sure to complete the meta description of each product page correctly, including the main keyword and a description that highlights how the product adds value to its users. The information in this tag is as important as the title to position in SERP.
A proper meta description should not exceed 158 characters, to avoid being cut off from search engine results. The title should also not exceed 60 characters, for the same reason.
-
Load Enough Text On Product Pages
Make sure there is enough text on the product pages. This is usually accomplished by writing a comprehensive product description, including features, user benefits, and even frequently asked questions.
There is no universally correct number of words to define the length of these texts. But there is a criterion: a poor description will serve neither Google nor users. Therefore, write a description of good quality, with unique content and that is useful to customers.
When we say that the description of each page must be unique, we are referring to avoiding duplicates, one of the great obstacles for the positioning of eCommerce sites. Google will hardly rank your page if it has copied or repeated text, even if it is essential information provided by the manufacturers.
Don’t forget to include the main keyword here as well.
-
Optimize Navigation With Understandable URLs
Take care that the navigation structure is as simple as possible. The URL of each product page must be intuitive so that it is easy for users to understand it. This is also good for Google crawlers, who will find it easier to understand the content of a URL if it has a simple structure.
For example : www.domain.com/caregory/product-keyword
It is important to keep each product page two or three clicks away from the home page, and avoid using variables, IDs or other parameters within the URL. Additionally, try that the URL does not exceed 50 characters; This can’t always be done, but long strings tend to slow down Google’s crawlers and dilute the impact of the keyword embedded in the URL.
-
Consider A Content Strategy
Developing a content strategy aimed at improving organic traffic in the medium term is highly recommended. As we mentioned in Scale your eCommerce with inbound marketing, the way to respond to the demands of today’s consumers is to create added value; and this is not only achieved with secure purchase gateways and optimized product pages, but also with content oriented towards each stage of the purchase journey.
Therefore, consider creating a blog and writing articles that help your buyers better understand how they can get the most out of your products, how they differ from the competition, and what needs they solve, among other things. Content can lead to your product pages with illustrative images or CTAs interspersed between paragraphs so there is healthy traffic between the store and the blog.
This, naturally, is not only good for your current customers but also serves to attract new buyers, stimulating business growth in the medium and long term.
More Resources
Working on SEO is still the best way to increase traffic without strictly relying on paid advertising; In addition, unlike her, the results of a good SEO job are long-lasting.