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Since the internet began and online businesses were born, websites have evolved a lot. They have gone from having boring little static websites to having super attractive web pages with lots of visual resources.
For this reason, today, the focus of businesses is on having a current design that attracts more and more users, but unfortunately, no one takes into account how the site might perform in rank on Google. This is a huge mistake because the whole point is having a website the people can find you from a Google search.
In order not to fall into this mistake of designing your website for users without also taking Google into account, we are going to give you 5 tips on how not to negatively affect SEO with the design of your website.
Too Much Scroll
This point does not affect SEO directly, but it can affect it indirectly. Because if our website is not well adapted, when a user lands on your site, if they have to scroll too much to get to what they are looking for, they may give up and X (exit) your site.
And when a person enters your website, scrolls and leaves, the bounce rate of your page increases, and this is a very important factor, because as far as Google is concerned, if you have a high bounce rate, then it assumes that you either don’t have a quality site, or, that your content doesn’t address the answer to what you ranked for in the term the user entered to find you. This could then result in your web page dropping in rank.
Headers
The headings are the titles that we find on a page. They are content with a different typeface than the rest, usually larger and, sometimes, in a different color.
What we find many times with this is that the templates already have their font. The problem is that there are times when SEO positioning is not taken into account and it is done only taking into account the design, so the semantics of the web are not implemented correctly.
The main reason for this is that headers are very important for SEO, as they provide Google with information about what is relevant, and in many cases, there are themes that do not have headers implemented.
In addition, we see cases of pages that have an H1 and the next header is an H3. What is the problem? Well, the H2 gives more relevance to the content than an H3, and therefore we are losing the strength that an H2 can give us to help position keywords that are written in that header, only for design issues. Also, there is an information hierarchy that is not being implemented.
To finish with this first point about the headings, we must take into account when creating the structure of the headings both the design and the SEO, because the headings are a very important point for SEO since they help Google know what keywords or keywords are important to you and your company.
Images And Videos
Many people think that they can upload any image on their website just because it is pretty, without taking anything else into account.
For example, uploading an image without taking into account its weight affects the loading speed of the web, and this is an SEO factor. It is also very important for users since nobody likes to wait 4 or 5 seconds for a website to load.
It is important to optimize the weight of images and videos before uploading them to your website. For carrying out image optimization, there are several tools you can try:
These are used to optimize images online and these tools are totally free.
If you have a WordPress website, you can also use plugins to automate the compression/optimization of your images.
You can check the loading speed of your website to find out how it performs on all devices by using any of the following tools: –
Also, when you are adding an image to your page, you should make it the size it should be. If you want to fit the image in a section of the page that is half the width of your page and your page full width is 800px, then create your image to be 400px wide and don’t be lazy and shrink the image to fit. A shrunken image may fit, but it is still the same size, whereas an image that is created the correct size to fit will be lighter in weight and will help with the page load speed performance.
Pop Up And Interstitials Too Intrusive
And finally, mention the Pop ups and interstitials. These are the panels that appear (pop up) when a page loads.
What Google wants to ensure, is that their users have a good experience on the web pages that it shows in the SERPs. If the results of the page Google is referring is spammy, annoying or not relevant, Google would lose users. This is why they are so strict on all their points.
Conclusion
These are just a few tips that you can consider regarding the improvement of your website’s SEO.