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Optimizing content for search engines, and especially for Google, is an efficient way to generate qualified traffic to your corporate blog.
In this article, we share some recommendations so that your posts have a larger audience and can be found by the most appropriate people for the type of solutions that your company offers.
What Is SEO?
SEO (Search Engine Optimization) is a set of actions aimed at improving the positioning of your site in the list of results of the most used search engines on the Internet.
An SEO strategy is a fundamental part of digital development in any company because it helps your products and services to be easily found by your ideal customers.
SEO Tips For Your Posts
SEO deploys a series of actions that are carried out both inside and outside your website. Among the internal ones, there are those aimed at optimizing the contents of the blog so that they can have a larger audience. Below we list the most important ones.
Tip #1: Regularity
The regularity with which you update your blog is very important for its visibility. Search engines consider a source of information to be more relevant if it publishes new material with a certain frequency. In this sense, it is advisable to publish at least once a week.
Tip #2: Keywords
A keyword is a word or phrase that appears frequently in a topic of importance and describes it. Search engines use keywords to identify the topics that people are looking for information about.
Taking this into account, it is important to find one or two keywords that describe your content and use them naturally throughout your post. This makes it easier for Google and other search engines to interpret your publication and list it among the results of a relative search.
Tip #3: Metadata
Metadata provides semantic information to search engines. That is, they tell Google and other search engines what the content of a post is about. This makes it easier to be interpreted correctly and adds relevance to your material, so be sure to complete them before publishing your text.
Tip #4: Variety
Seekers appreciate mix as much as people. Variation in content type and length enriches your readers’ experience and is something search engines appreciate. Alternating the format of your posts (texts, videos, infographics, presentations) is an easy way to work on this.
Tip #5: Extension
At a minimum, a text post should be between 400 and 500 words. This extension gives search engines enough material to find keywords and contextual information to help them determine what your post is about.
That said, it’s important to note that search engines prefer long texts. In this sense, the MOZ team found that “an article between 1,800 and 3,000 words is 15 times more likely to be linked to than an article with 600 words or less”.
Tip #6: External Resources
Whenever possible, link your content to external sources that provide additional or reference information. This provides more authority to your text and makes it easier for your readers to learn more about the topic in question, something well received by search engines.
Tip #7: Internal Resources
Linking your text to other resources within your blog or site is another way to offer additional information to your visitors, and also invites search engines to spend more time on your website indexing content.
Tip #8: Social Networks
The distribution of the content is as important as its quality. Therefore, make sure to amplify the reach of your posts through social networks. For search engines, the number of people who see your post is one of the most important factors in determining whether or not it is relevant.
Tip #9: Media
All your posts must have some image. This is very important, especially when it comes to amplifying the reach of your content on social networks. The BuzzSumo portal conducted an analysis of more than a million articles on the internet and found that posts with images are shared on Facebook up to 70% more than those without them.
Tip #10: Mobile Optimization
People are increasingly using their phones to search for information online and read blogs and web pages. That is why it is essential that your blog has a responsive design and provides a pleasant reading experience on mobile devices.
Results
The first results could be seen during the first six months, but this depends on many factors that make it difficult to establish a precise reference period. What is certain is that good positioning takes time.
Following these recommendations makes it easier for search engines and can help you build a strong audience whose interests align with the solutions your business has to offer. For this reason, SEO always has a place in the digital development plans of companies.