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Search engine optimization, or SEO for short, is a marketing buzzword you may have heard a lot about. But if you have no idea what SEO is, we will outline it for you in this post.
When you run your own website, you want to attract visitors. There are several ways to do this. You can attract people through social media, word of mouth, through your reputation as a well-known brand, or you can attract them through organic search engine searches. In order to attract people through search engines, you will need to optimize your website and all of its content. This is where search engine optimization comes into play.
But what does search engine optimization entail?
SEO has many facets, and it’s important that you use as many of them as possible to improve your website’s ranking in organic search results.
What Exactly Is SEO?
Every time someone makes a search request on Google, Bing, or any other search engine, there are literally billions of websites that the search engine must examine in order to rank your website. In fact, there are more than 2 billion websites online. Some powerful algorithms are needed to rank them in terms of relevance.
The position of your website on the search results page is significant. Ideally, it will be in the first place where 31% of all users click. The remaining 69% of users will click further down the list. However, by the time you get past the 10th search result, you are in the territory of getting less than 1%. Go to the second page of results and each result is worth a fraction of a percentage.
To ensure that your website ranks on the first page of the search results page, you need to make sure that you are optimizing your site. This means making sure you are using keywords, using backlinks, and that the site loads quickly and on any device.
What Are The Different Types Of SEO?
There are various types of SEO including:
- On Page SEO – This relates to the content you have on your site
- Off Page SEO – This relates to the steps you take outside of your own website to promote the page
- Local SEO – Relates to the practices used to power commercial websites within your local area
- Technical SEO – Relates to the technical aspects of your site and how they can be improved to increase your ranking
Using Keywords
To make sure your website ranks for the search terms you’d like, you’ll need to use keywords within your content.
Be sure to research the keywords you use with the keyword tools. Ideally, you want to use keywords that aren’t too difficult to rank for and for which there isn’t too much competition. At the same time, you want to use keywords that a sufficient number of people will use. This keyword data will be very important in making sure you rank for these terms.
When adding keywords to your content, you should always make sure that you place them naturally. Don’t insert keywords into your posts and don’t use them repetitively.
Many website owners and content creators are inclined to believe that if you put keywords on your page, it will make it to the top of search rankings. What they forget is that if they get to the top of the search rankings, people will read the website and its content, and if it’s written solely to stuff it with keywords, it won’t read well.
Google and the other search engines understand this fact. For this reason, sites that use keyword stuffing don’t rank as well as they make sure to recommend good quality content first.
Page Load Speed
The speed at which your website loads is important. When people perform a search, they expect to receive results instantly, and any page they click on will load just as quickly.
If your website doesn’t load in three seconds, chances are the visitor won’t stick around. Instead, they will click on a competitor’s link.
So, you need to make sure your site is fast. But how exactly can you do that?
There are several things you can do. First of all, you need to remove any plugins from your site that you are not using. Second, compress the images on your site so they don’t take up a lot of data. Finally, you should consider using lazy loading images. Lazy loading images will only load when they are in view on the screen. This is instead of having to upload all the images to the site before you can use the page.
If you want to know what could be slowing down your website, you should look at Google’s page speed statistics. This handy tool will tell you exactly what you can change on your site and how much faster the changes will make your website.
Optimize Your Site For Mobile Devices
More than half of all Google searches are done on mobile devices. The number is increasing rapidly. There are billions of smartphone users on the planet and mobile devices are one of the most popular ways to access the Internet. Despite this, many websites are not designed to be viewed on a smaller screen like this.
Make sure your website is designed to load easily on any device.
Have A Backlink Strategy
Your site content should include some high, quality links. There are two types of links: internal links and external links.
Internal links must link to another page on your own website. External links should be to other reputable websites that add value to your content.
In addition to internal and external links, you must also have a backlink strategy. A backlink strategy is all about getting links to your site from other websites.
The reason you want other websites to link to you is that search engines see your site as an authority. In order to get your links included on other sites, you need to work on building relationships with other site owners, bloggers, and social media influencers. You can also provide guest posts on sites that rank well.
Create In-Depth Content
Search engines want to take users to the most relevant site for their search. They also want to take them to the place that provides the most comprehensive answer.
The length of a post will be significant. Longer posts are considered to cover more ground.
For this reason, you should always create posts that are as in-depth as possible.
Try to create posts and pages that are at least 1,000 words long. Make sure they are all unique and go as deep into the topic as possible.